ZYNO’s Amazon DSP Stack: Features That Deliver

From awareness to conversion, ZYNO runs full-funnel Amazon DSP campaigns powered by audience intent and AI optimization. Check out the key features that make our DSP ads drive incremental, cross-device sales while minimizing wasted spend.

Custom Audience Targeting at Scale

Reach users based on past purchases, product views, or lifestyle segments across Amazon and third-party sites.

Custom Audience Targeting at Scale

In-Market and Lifestyle Audience Segments

Target based on behavioral data like “pet lovers” or “frequent electronics buyers” to improve campaign relevance.

In-Market and Lifestyle Audience Segments

Retargeting Across Amazon & Beyond

Re-engage users who visited your product pages—even after they leave Amazon—with display ads across the web.

Retargeting Across Amazon & Beyond

Amazon Exclusive First-Party Data

Leverage deep shopper insights directly from Amazon to out-target any standard DSP or social ad platform.

Amazon Exclusive First-Party Data

Dynamic Creative Personalization

Auto-personalize creatives based on products viewed, cart activity, or user location to increase CTR.

Dynamic Creative Personalization

Cross-Device Display Campaigns

Run synchronized ads across mobile, desktop, Fire TV, and Kindle—keeping your brand top-of-mind everywhere.

Cross-Device Display Campaigns

Incremental Reach Beyond Sponsored Ads

Reach new customers not actively searching on Amazon by expanding your upper-funnel coverage with DSP.

Incremental Reach Beyond Sponsored Ads

Real-Time Bidding Optimization

Our DSP engine bids in milliseconds to prioritize the most valuable impressions and control spend efficiency.

Real-Time Bidding Optimization

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How ZYNO Powers High-Impact Amazon DSP Campaigns

ZYNO Digital’s 4-step Amazon DSP process blends audience intelligence, creative precision, and AI-powered bidding to drive performance at scale. From strategic segmentation to real-time optimization and advanced attribution, we help brands engage high-intent shoppers and convert them across all funnel stages— on and off Amazon.

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    Audience Strategy & Segmentation

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    Creative Mapping & Ad Development

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    Programmatic Bidding & Budget Flow

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    Measurement, Attribution & Scaling

Audience Strategy & Segmentation

Leverage Amazon’s rich first-party data to craft precision-targeted audience segments that convert.

  • Build personas using browsing, buying, and lifestyle behavior.
  • Segment by funnel stage—awareness, retargeting, loyalty, or conquesting.
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    Maximize Amazon DSP ROI.Start now—ZYNO runs data-led campaigns that convert across every touchpoint.

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    Inside the Stack: ZYNO’s Amazon DSP Engine

    ZYNO’s DSP stack uses audience data, AI bidding & dynamic creatives to drive results across display, video & OTT— on/off Amazon.

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    Why Choose ZYNO Digital for Amazon DSP Ads

    ZYNO Digital crafts full-funnel Amazon DSP campaigns that go far beyond standard targeting. We leverage Amazon’s rich first-party data to segment audiences by intent, behavior, and lifecycle stage. Our DSP strategies combine AI-led bidding, dynamic creative delivery, and omnichannel placements across display, video, and OTT. We help brands retarget smarter, minimize wasted impressions, and scale efficiently—both on and off Amazon.

    • First-Party Audience Precision

      Use Amazon’s shopper data to target high-intent users & reduce wasted impressions across funnels.

    • AI-Led Bid & Budget Automation

      Real-time AI optimizes spend by behavior signals, driving efficient pacing and higher ROAS.

    • Cross-Device, Omnichannel Reach

      Serve unified messages across mobile, desktop, Fire TV, and more for full-funnel impact.

    • Multi-Touch Attribution Models

      Attribute conversions accurately across channels and touchpoints to optimize performance.

    Frequently Asked Questions (FAQs)

    Amazon DSP uses display, video, and OTT formats to target audiences on and off Amazon, while Sponsored Ads are keyword-based and only appear on Amazon.

    Yes. Amazon DSP is available to both Amazon sellers and non-endemic brands who want to reach Amazon’s audience across the web.

    We use AI-led bidding, first-party audience targeting, and behavioral retargeting strategies to improve efficiency and drive incremental sales.

    You can target by demographics, shopping behavior, in-market segments, remarketing, lookalikes, and even specific competitor products.

    We use multi-touch attribution, audience overlap reports, and custom dashboards to track engagement, conversions, and lifetime value.