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ZYNO Digital’s 4-step Amazon DSP process blends audience intelligence, creative precision, and AI-powered bidding to drive performance at scale. From strategic segmentation to real-time optimization and advanced attribution, we help brands engage high-intent shoppers and convert them across all funnel stages— on and off Amazon.
Leverage Amazon’s rich first-party data to craft precision-targeted audience segments that convert.
Maximize Amazon DSP ROI.Start now—ZYNO runs data-led campaigns that convert across every touchpoint.
ZYNO’s DSP stack uses audience data, AI bidding & dynamic creatives to drive results across display, video & OTT— on/off Amazon.
ZYNO Digital crafts full-funnel Amazon DSP campaigns that go far beyond standard targeting. We leverage Amazon’s rich first-party data to segment audiences by intent, behavior, and lifecycle stage. Our DSP strategies combine AI-led bidding, dynamic creative delivery, and omnichannel placements across display, video, and OTT. We help brands retarget smarter, minimize wasted impressions, and scale efficiently—both on and off Amazon.
Use Amazon’s shopper data to target high-intent users & reduce wasted impressions across funnels.
Real-time AI optimizes spend by behavior signals, driving efficient pacing and higher ROAS.
Serve unified messages across mobile, desktop, Fire TV, and more for full-funnel impact.
Attribute conversions accurately across channels and touchpoints to optimize performance.
Amazon DSP uses display, video, and OTT formats to target audiences on and off Amazon, while Sponsored Ads are keyword-based and only appear on Amazon.
Yes. Amazon DSP is available to both Amazon sellers and non-endemic brands who want to reach Amazon’s audience across the web.
We use AI-led bidding, first-party audience targeting, and behavioral retargeting strategies to improve efficiency and drive incremental sales.
You can target by demographics, shopping behavior, in-market segments, remarketing, lookalikes, and even specific competitor products.
We use multi-touch attribution, audience overlap reports, and custom dashboards to track engagement, conversions, and lifetime value.